How to write a blog title that appeals to Google and makes users irresistible? You have a great article idea, you invest in creating great content and then publish the article on your blog. After waiting for Google to rank your article, you expect a large number of people to read the article. But things turn out the opposite, this is the time to ask your self why.
It’s a fact that no matter how attractive your content is, if you write a bad title, your chances of getting clicks are extremely low. Having a good clickthrough rate (CTR) depends a lot on the way the title is written, more than anything else. Your articles are are easily ignored in the fierce game of titles in today’s digital age.
In this article, I will share tips to hypnotize readers and make them want to click right away.
Why is a catchy title so important?
The average person sees more than 1,300 headlines per day and they ignore 99.7% of them. So creating an attractive title is very important to the increase CTR, whether you are an editor or blogger. When you create content, all you care about is where or not your article attracts the audience. Attractive TITLE stimulates readers tand make them want to click right away and Increase Click Through Rate (CTR), increase traffic from Search Engine, Social Networks and on your own site wherever the headline is seen.
There are two things that will happen if you write a bad title:
- Not being “loved” by Google leads to your article not being ranked high on search engines, so it is difficult to reach readers.
- Unattractive titles lead to users not clicking on the article
How to write a blog title, what should you do?
- Draft a lot of Title and choosing the best title.
- Always thinking you can put a better and more catchy titles
- A good title for Content or Posts includes the following elements:
- Start with a promise, provide benefits to the reader
- Touch emotions: Add interesting verbs or adjectives
- Curiosity, attraction: Begin with questions
- Influence the reader’s thinking: Raise a controversial opinion
- Focus on the reader problem
- Create attraction
Including one of the above factors will make the reader irresistible but have to click
Before learning how to write a blog title!
First of all, you need to think about what your readers want. And to know what do your readers really want, you must research and find out. Thinking about your content, write something uselful for your readers, without this factor you won’t be able to keep the reader in your page. Even though they click on your article, if it’s not useful, the next time they see your posts they will skip it.
- What does your content cover?
- Show the most important point of the content
- The title should contain the most important phrase in your content
- Do not use more than 20 words to write the title
- The number of characters for the title for search should not exceed 65 characters (should be between 35-60 characters)
How to write a blog title that is SEO friendly and catches readers?
Is your title specific yet?
A specific title usually contains numbers,%, minutes, hour, day, month and year. For example:
- How to install WordPress in 20 minutes
- 5 simple ways to …
- User guide… updated 2016
Does your title offer a benefit or promise
Users love headlines that highlight benefits or commitments, so write them like this:
- Here’s how you can make money online even when there’s nothing to sell!
- The fastest way to [result]
- Increase your [result] in [time]
Did your title use adjectives?
The adjectives are very easily interested in users such as free, easy, secret …
- The fastest & easiest way to create a WordPress blog
- Free donation …
- 6 secrets no one told you about …
Does your title evoke an emotion?
Some ways to evoke emotions is writing a title such as: Fear of failure, want to achieve happiness, want results, curiosity.
Blog title examples
- 5 common mistakes made when losing weight lead to …
- The warning signs of brainization …
- Can wearing high heels every day get cancer?
- How to write a compelling Google title
Next, let’s find out how to write a title to appeal to Google by answering the following 4 questions:
Does your title already contain keywords?
One of the key factors that help to rank your articles on Google search results is to include keywords in the title and description tag. Note that a keyword placed at the top of the title is better in the middle or at the end.
Or simply ask yourself: What do readers type in the Google search box? If you know that, write a title that looks like what you think the user is searching for. You will have the best title!
Have you experimented with many different titles?
Use CoSchedule headline Analyzer to choose the one that’s best for you. This tool is completely free, it will help you analyze the length, grammar, and display it on search results.
Write at least 3 headlines then look at the review results from the CoSchedule tool to choose your best title.
How does your title look on Google search results?
If your title is longer than 60 characters, it will get interrupted in search results.
It’ll look like this:
There is a solution for you to know in advance how the title will display on search results using the Google SERP Snippet Optimization tool. Simply write the title, description tag and URL, and you will see the results show up on search engines.
How to write a blog title with plugin?
If you are blogging on WordPress, with each post you will be able to write one title for the user and one for the search engines.
Simply install the Yoast SEO plugin or Rank Math.
You can write as a user title as you want.
When they visit your website / blog they will see a title like this:
Simply click on the Edite snippet and write a search engine-optimized title.
Some tricks to write good headlines
Here are a few techniques to write catchy titles that will attract the attention of the searcher to increase CTR.
Remember: No matter what you write, it all revolves around the interests of the reader.
Use Promises in Title. Be specific.
The key to increase CTR is to understand this: Before any of us click anything, we perform a second cost benefit calculation.
Is the benefit of clicking (the value of the content) higher than the cost (my two seconds of time)?
Here’s what’s going on in the mind of your visitors:
The more specific the benefit, the more likely a visitor is to click. A big headline makes specific promises. Your headline’s job is to show the benefits and make the promise your visitors are worth. And to do it in less than a second.
Ask yourself as if you were a reader. What’s in it for me? The answer will jump off the page. If not, get ready to listen to the cricket. You are about to fail. The ability to imagine your readers’ opinions is the key to successful headline writing. Empathy is the greatest marketing skill. Let’s say your audience doesn’t care. Write a headline that highlights the most compelling, irresistible part of your content. The pull of a title comes from its promise, or simply a benefit.
For example: 3 lesser-known reasons why your blog is not visiting (and how to improve it)
Positive phrases should be used in the title
- The best
- The fastest
- Golden Rule
Put numbers in the title
Post lists are popular for one reason: they set expectations for the amount of content, in terms of scanability, and variety. If you don’t like one thing, you’ll be able to scan down and find another.
Numbers are part of magic. In one line of text, the number stands out. So don’t write a title with “Eight things”, Write a title with “8 things”.
The numbers can also be data and statistics, indicating that the article is supported by the study. LinkedIn examined headlines with and without statistics and found that the statistics had a big impact on click-through rates, up 37% from no numbers.
Blog title examples:
- 101 ways to increase traffic for your website
- 47 ways to increase keyword rankings in Google
- 6 effective SEO strategies in 2020
- 5 “Lost Secret” has been found
Ask 5W 1H questions (Where, When, Why, Who, What and How)
Question titles have two benefits.
First, they use a psychological effect, which forces the reader’s mind to take the next step: answering a question. Incomplete inherent in the questions interests the reader.
Search is the second benefit. Google focuses on the meaning of the search query, not just the combination of words. It’s called the Latent Semantic Index and it is the key for Semantic SEO. The natural language of a complete question helps Google understand how helpful an article is.
People are using their voice (voice search), not just their fingers, to search these days. And naturally, they are asking complete, complete questions. Complete questions and answers helps Google connect people with your content.
Blog title ideas:
- Are you having problems with …?
- How does Social Media affect SEO?
- How does Entity impact SEO?
- How to sell goods via facebook?
Place your keyword at the top of the title
Right at the beginning of the title: target keyword phrase. The use of the target keyword phrase at the beginning of the <title> title tag and the <h1> title gives it a standout keyword phrase that helps denote its relevance to search engines.
An effective title that works for both search engines and readers. To create a title that ranks and grabs attention, use a colon. This allows you to separate search-friendly keywords from social-friendly triggers.
It gives you keyword phrase prominence but still drives human psychology in the rest of the title.
Check out examples from past posts on this blog:
- Keyword research: A 5-step process
- Buyer intent keywords: Magic trick to sell products for free
- Internal link: 4 good internal link building methods
- Link building: Tutorials from basic to advanced
See the model? Each post is optimized to rank for the phrase at the top of the title (with the highlight of the perfect keyword phrase) followed by a number or word to connect with the visitors’ hearts and minds.
So here is Seothetop’s formula for writing the title:
Target keyword phrase + Colon + Number or trigger word + Promise
Does it work? Search for any phrase before the colon in the headings above. You can see post ratings for the phrase and you can simply click through, thanks to the benefit numbers and reports.
These are the tips for compelling headlines that any content writer needs to grasp to reach more readers, but this is only a small part of building credibility / trust. Believe with your readers, next time I will share with you techniques of writing a really perfect content in the eyes of readers techniques such as:
For an attractive short introduction
Presentation of content so that readers can grasp information easily and quickly
How to Outline, frame the article
To write a compelling title is not easy, but with the sharing techniques above you should practice many times to make sure your skills will improve. Wish you more success in your writing.