Improving SEO on your WordPress site means getting more traffic to your website. The sad thing with SEO tutorial is that it is too technical for a beginner to understand. If you are really serious about wanting to increase website traffic, then you need to practice applying the best methods for SEO. In this SEO tutorial, I will share with you some important google search ranking factors and how to get top ranking on google and get more traffic.
You might heard that WordPress is SEO friendly. That’s exactly why people choose the WordPress platform to start writing a blog or website.
While WordPres ensures that it is created to best optimize SEO, there are still many things you need to do, if you want to understand the basics of WordPress, please continue reading this article.
What is SEO and how it works
We all know that SEO basics in WordPress can make beginner headaches, especially if the person doesn’t understand technology.
But don’t worry, actually SEO is not so complicated as you think. Start reading this article to understand the basics of SEO, and you can start applying on your own website.
What is SEO
Search engines are often the largest resource to bring organic traffic to most websites
Google and other search engines use advanced algorithms to reasonably understand and rank pages. But those algorithms are not perfect – It still needs your help to understand what your content is about.
If your content is not SEO optimized, the search engine will not be able to rank that content. When people search for a topic you write about, your website will not appear on search results, and you will miss a lot of traffic from there.
That is really important for online businesses that do business on the internet, the more search engine friendly their website is, the more potential customers they will have.
Therefore, understanding basic SEO is very important for every business and business field.
Google search ranking factors
In order to optimize SEO website, you need to understand a little about technology, but it is not necessarily necessary.
Just knowing a little basic tricks about how to do SEO to optimize your website is likely to improve your traffic.
You do not need to be a genius to implement the techniques below. If you’ve ever used WordPress, then you absolutely can!
Check basic google search ranking factors
Check website visibility settings
WordPress comes with a feature that can hide a web page from search engines. With this feature, you will have time to prepare carefully for the website before being ready to publish it.
However, sometimes you accidentally choose this feature, making your site disappear from search engines.
If your website does not appear on the search engine, the first thing you need to think about is to make sure that you do not check this box.
Simply go to WordPress’s admin area on Settings »Reading
Scroll down the “Search Engine Visibility” option and make sure that the ‘Discourage search engines from indexing this site’ option is not selected.
Use SEO friendly path structure in WordPress
One of the basic SEOs that you need to pay attention to is SEO friendly URLs, also known as SEO-friendly links, that include clear, concise words that explain the content of a page and it can Easy to read by both people and search engines
Some SEO examples are friendly URLs:
Paying attention to these links is quite easy to read and users can guess what content they will read just by looking at the link.
Some examples of bad paths for SEO:
Note that this path uses numbers that are not related to the content and users cannot guess what they will read when looking at the URL.
Using SEO-friendly Permalink structure is the best way to improve website rankings on search engines. Also one of the basics of SEO you need to understand.
This is how you can check and update the permalink structure of the WorPress page.
Go to Settings »Permalinks. Select “post name” and click “Save Changes” to save the settings.
Note: If the website has been in operation for more than 6 months, then you should not change the permalink structure unless you are using a choice of “Numeric” or “Default”. If you are using Day and Name or Month and Name, then continue using it.
By changing the permalink structure on a website, you will lose all share on social networks and risk losing your current rankings on the search engine.
If you have to change your permalink structure, ask someone who is knowledgeable about SEO, so they can make the appropriate redirects, but you’ll still lose share on social networks.
WWW and non-WWW
If you just started with your website, you need to choose whether you want to use www (https://makemoneysavvy.com). Or no www (https://makemoneysavvy.com) in the link of the website.
Search engines will treat them as two different sites, so you need to choose an address and keep it.
You can install it by going to Settings »General. Add URLs to both “WordPress Address” and “Site Address” boxes
Although some people may say, this element basically has no effect on SEO when using 1 of 2 ways.
Use the best SEO plugin
The best part when using WordPress is to have all the plugins needed for everything, and SEO is no exception. There are thousands of WordPress SEO plugins that make it difficult for beginners to choose the best plugin.
We will help you choose the best plugin for SEO today, and it’s 100% free. Just use the free version, you have all the basic SEO functions.
I use Yoast SEO, so this guide I will use Yoast SEO’s image as an example.
Also refer to the article Set up Yoast SEO for WordPress to install more easily.
Add XML Sitemaps to WordPress
XML Sitemap is a special format file that lists all the links on a website. It makes it easy for search engines to crawl your content.
Although adding XML sitemaps does not affect your search rankings, it helps search engines see the page faster and start ranking them right away.
If you use Yoast SEO plugin, it will automatically generate XML sitemaps for you. To go to the sitemap, just go to the following path:
Don’t forget to replace: Yourdomain.com into your domain name.
Next we will guide you to submit XML sitemaps with Google
Add Google Search Console to your website
The Google search console, also known as Webmaster Tools, is a tool provided by Google to give users an overview of how their content is displayed on search engines.
This tool provides reports and data to help you understand how the page will show up on the search engine. You can also find the actual search words and phrases that people are using to find your site, how each page appears in the search results and how often the pages are clicked.
All that information helps you understand what works well on your website and what doesn’t. Then, you can plan your content strategy accordingly.
Google Search Console also warns you when something is wrong with your site, as search engines cannot collect certain information, find duplicate content, or limit resources.
Once you have installed Google Search Console, click on the Crawl menu and then select Sitemaps
Then you need to click on the Add Sitemap button
Fill in “sitemap_index.xml” and start submitting
Once you successfully add a sitemap, it will take a moment for Google to crawl the website. After a few hours, you will see several statuses about the sitemap. It will show the path number it finds on the sitemap, and how many of them are indexed, the number of images and the number of pages etc.
We recommend checking Search Console at least once a month to gather detailed information and see where your SEO strategy is going.
Do keyword research before writing
Before writing, you need to think carefully about what you should write about and write. A good article is good but no one cares, no one is looking for it, it doesn’t benefit
That’s why you need to study keywords carefully before writing articles. There are many ways to research keywords, often using some tools to analyze, one of the basic SEO skills is to use proficient support tools.
Like Google Keyword Planner is a google tool that will give you suggestions about keywords such as: The number of keywords that are searched in a month, difficulty level, and competition ….
In addition, you must pay attention to the Longtail Keyword (long keywords) that make it easy to target the niche market. Read the articles below to find out more about this issue.
- Long Tail pro review- best tool for keyword research
- Why do keyword research important
- How to do seo for a website for high google ranking
Optimize SEO for your posts
Usually a beginner often has the wrong idea that just installing and activating SEO plugin is all that needs to be done. SEO is a long process that needs to be tried if you want the best results.
Yoast SEO allows you to add Tilte, description and Keywords focused on each article and page. It also allows you to see a preview of how the user will see the page on the search engine.
We encourage you to optimize title and description to get the most clicks.
When writing articles, just drag the mouse down and you’ll see a full table of basic SEO functions below.
If you don’t know how to choose a keyword that focuses on how, and how good a title, or a good meta description is, I mentioned in the following articles:
We really suggest that you read this article by On-Page SEO is very important for your success.
Basic methods for optimizing SEO
If you are following the basic how to do SEO steps mentioned above and using the best SEO plugins, then you are beginning to gradually become familiar with what is SEO and how it works.
However, if you want better results, then you need to apply the following methods
They are not too complicated and need a lot of skills and most do not require you to touch anything at all. These will make a big difference if you do it right.
Use Category and Tag properly in WordPress
In addition to the two basic SEO concepts you need to learn, WordPress allows you to organize bog posts into categories and tags. This makes it easy for you to manage content by topic and for users to easily find content.
Category and tag also help search engines understand website structure and content.
Beginners are often confused about the use of categorie and tags. This is how I use them.
Category or category is used to classify content on your website. If your website is a book, then the catalog will be the table of contents.
For example: On my blog site there are categories such as: Tips WordPress, SEO, Web Hosting …
Categories will be hierarchical, so you can add subcategories to it.
On the other hand, a tag is a more specific keyword that describes the content of a post. Example on a post in the category Food can have tags like: salad, breastfast, dinner … .v … See this as an index in a textbook.
By using Categories and tags correctly, you can make it easier for users to search on the site. When it is easy for users, it also means that it will be easier for search engines to crawl your site.
The search engine assigns each page on your website a certain score (Page Authority). The formula for calculating this score is kept secret so that people cannot use tricks with results. However, the best way to increase authority is links
That’s why it’s important for you to link the content of your posts together. Link is a basic element of SEO that must understand its impact on your website.
You should make it a habit to link internal articles whenever possible. If your site has many authors, make a list of posts before publishing, and ask them to link to at least 3 different posts.
This helps you increase the number of page views, increase on page time and ultimately improve your SEO score on articles and pages.
Optimize Comment on WordPress
Comments can be a good sign indicating that users prefer your site. High possibility these people will link to your site, have more traffic and improve SEO
But you also need to make sure that these are real comments, not spam. People who send spam comments with bad links can adversely affect your site’s ranking on search engines.
This is why we recommend you start using Akismet. This is one of two plugins that are preinstalled with every WordPress site after installation and it helps you fight spam comments.
If your article attracts a lot of real comments, not spam, you have succeeded in building an attractive website! Fighting spam is one of the basics of SEO
However, too many comments on a single post can make your page load slower but also affect your rankings.
To prepare your website you can handle many comments at the same time you should set the server to try to download well, you can divide the comments into multiple pages.
Link external Nofollow in WordPress
With the above explanations, search help links determine which pages are important. When you link a website, you are transferring some SEO points on your site to that Links. That SEO score is called a “juice link“.
For a better ranking you need to make sure you get more juice links from websites other than you give.
Adding the “nofollow” attribute to your outbound link (not the link on your website) instructs search engines not to follow those links. That saves you juice.
A normal external link looks like this in HTML:
- <a href=”http://example.com”> Example Website </a>
An external link with the nofollow attribute will look like this:
- <a href=”http://example.com” rel=”nofollow”> Example Website </a>
Full article and summary or citation
WordPress displays and links to articles from a number of pages such as home page, category archive, archive tag, archive tag, date archive, author pages, etc.
By default, It will display the full version of the content on all the pages above. This affects SEO on the page, as search engines see duplicate content. Full articles also make your page load more slowly.
Displaying full articles everywhere also affects page view. For example: Users who follow you from the RSS Feed will read the entire article in the feed reader without accessing the website.
The easiest way to solve this problem is by summarizing or re-extracting the article instead of the full version.
You can do this by going to Settings »Reading and selecting summary.
Speed and security for SEO
Although you have followed all the basic SEO tips and best practices above, if your site is still slow or hacked by a hacker, your rankings will be greatly affected.
Optimize your page speed and performance
Research shows that in the current internet era, the concentration of people is shorter than the memory of goldfish.
Researchers believe that users decide whether they want to stay or leave in just a few seconds after accessing a website.
That means that as a webmaster you only have a few seconds to present content and attract users. You don’t want to waste this valuable time making your customers wait for your site to finish downloading. Search engines like Google admit that download speeds affect search rankings.
Optimize images in WordPress for SEO
Images are often more attractive than text but it takes more time to load. If you are not careful about image size and quality, it can slow down your website. Reducing image size is a basic SEO problem that needs to be carefully remembered.
Another tip you can use to optimize images for search engines understand what your image is. It also helps users with visual impairment …… ..
WordPress allows you to add tittle and alt tags when you upload an image.
If you are a photographer and add a lot of photos and on WordPress site, then you need to use the plugin gallery.
We recommend using Envira Gallery, the gallery creates the gallery with the best loading speed.
Social networking has been an integral part of human life. Many proofs that social networking is one of the important factors also influences the ranking of a website.
There are currently some of the most famous social networking sites, Facebook, Google+ or Twitter.
In addition to pulling a large amount of traffic from social networks, the social network has the following features: share, retweet. If your article is really interesting and interesting, it can create a fever online with millions of likes and shares.
Focus on building your brand on major social networks and increasing your presence is to increase your rankings on search engines.
Learn more about SEO tools and tips
Once you implement all the best SEO methods, you will want more skills to be ahead of your competitors.
We hope this article has helped you understand the basics of Google search ranking factors to optimize for your website. Go ahead and do a few of the SEO tips in WordPress, and you’ll see an increase in your traffic within a few months as search engines make your changes.