In this article, I will show you how to do seo for a website and how to rank your article high in google with free Yoast SEO plugin. Are you ready? Let’s start.
What is Yoast SEO
Yoast SEO (formerly known as WordPress SEO by Yoast), no doubt, is the most popular SEO support plugin currently used on WordPress platform. The reason Yoast SEO is widely used so thanks to the outstanding features as well as the real effect that it brings. If you know how to take advantage of this plugin, you can easily put your blog / website to the top of Google easily. The great thing is Yoast SEO completely free.
How to do seo for a website with Yoast SEO?
First, you need to install and activate plugin Yoast SEO (formerly called WordPress SEO by Yoast). The installation is completely the same as installing a regular plugin.
Please temporarily forget its settings, open an article that you posted or create a new article. You will see a Yoast SEO framework below the article editor, which looks like this:
Note: If you do not see this frame, you can click the Screen Options button (top right corner of the screen) then tick the Yoast SEO item.
Now, think of the keyword you want to SEO, then title the article containing that keyword. For example, I want to SEO keywords “writing SEO standard”, I can set the article title as “Guidelines for writing SEO standard with Yoast SEO plugin”. The link of the article will automatically be created and contain keywords that need SEO. This title is used to display on your blog / website.
You can edit the permalink at will by clicking the Edit button. However, permalink also needs to contain keywords that need SEO.
Next, take a look at the Yoast SEO framework below the editor. There are 3 things you need to do here:
- Focus Keyword: is the keyword you want to SEO, enter it in this section.
- SEO title: This title will be displayed on the search results of search engines like Google or Bing. You can edit it differently from the title displayed on the blog / website (step 3) or leave it unchanged. But the important thing is that this title must also contain keywords that need SEO. SEO titles should be between 40 and 70 characters long (including spaces). You set how to make the bar measure the number of characters of Yoast SEO displayed in blue.
- Meta description: a short description for article content and will be displayed on Google search results. This section has a minimum length of 156 characters, a maximum of 300 characters (including spaces) and must contain keywords that need SEO. You set how to make the bar measure the number of characters of Yoast SEO displayed in blue.
Keywords that need SEO should at least appear once in the content of the article, especially in the first paragraph. It appears as much as possible, of course not in terms of stuffing keywords, but it must be completely natural. The best keyword density should be between 0.5% and 1%.
You can scroll down to Analysis to see more things to do to have a standard SEO article:
However, in my opinion, you only need to perform steps 3 and 4 well, in combination with writing content at least 300 characters long (as much as possible) is possible. Get an SEO standard article already.
Keywords that need SEO should also be inserted into the name and alt-text of the image in the article. I often name the cover image (at the top of the article) exactly the same as the permalink, such as “plugin-yoast-seo.jpg”.
After you finish, you can check if the article has SEO standards by looking at the Publish frame.
If it shows Good blue, then you have succeeded. It’s simple, right?
Yoast SEO may be upgraded to a newer version with a different interface. However, you can still apply the rules above to write SEO standards. Just follow all step in this article and your blog is good for SEO on google.